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by Woody Tasch

First, let’s admire this fist:

 

The Economist put this on its cover earlier this year to celebrate the Arab Spring.

Let’s use it, today, for the Occupy Wall Street movement.

People raising their fists, peacefully, against “greed is good,” against wildly inequitable distribution of wealth, against fortunes made on derivatives and bail outs and what Warren Buffett called “financial weapons of mass destruction.” Fists raised against fast money–you know, the stuff of 1,000 pt. drops in the Dow in 20 minutes and Goldman Sachs bonuses “trimmed to $16 billion.”

People raising their fists not against tyrants and political oppression, but against distant bankers and invisible investments, going who knows where on the planet and doing who knows what to who knows who in the ever-accelerating pursuit of maximum financial speed—more, bigger, faster, and unlimited gains for them with their hands on the levers.

I see your fists and raise you a tent. A tent?

Not just any tent. This tent:

In this tent on a farm field in Vermont last year, 600 of us from more than 30 states and several foreign countries gathered and committed $4 million to 12 small food entrepreneurs from around the country who are creating jobs, getting toxics out of the food chain, restoring soil fertility, preserving ground water, keeping carbon in the soil and out of the atmosphere, fighting diabetes and otherwise striking at some of the root problems—literally and metaphorically—or our economy and our culture. Showing the way towards life after fast food and fast money.

This is the tent of Slow Money.

In it, we are beginning to put some of our money to work as far from Wall Street as far can be… that is, near where we live, in things that we understand, things that bring tangible, immediate benefits to our communities.

We are starting with small food enterprises, which bring fertility to the soil of the economy: small organic farms, grain mills, creameries, local slaughterhouses, seed companies, compost companies, restaurants that source locally, butchers and bakers and, sure, a bee’s-wax candle maker or two, food hubs, community kitchens, community markets, school gardens, niche organic brands, makers of sustainable agricultural inputs, and more.

Could this be the beginning of a new kind of investing, something as powerful, in its own right, as protest? As powerful as conscientious objecting? Can we call it conscientious investing?

We invite some of you to take a break, let your arms down and give your fists a rest for a moment, and join us.

Our goal: one million Americans investing 1% of their money in local food systems, within a decade. We think this is the path towards an economy that is healthier, fairer, more balanced, more sustainable.

We are still small, but sprouting. 20,000 people have signed the Slow Money Principles. 2,400 have joined the Slow Money Alliance, a national network and emerging group of eleven local chapters that are facilitating the flow of millions of dollars into scores of small food enterprises around the country. The 2011 national gathering held in San Francisco this Autumn took another step towards this goal of one million Americans investing 1% in local food systems. We featured 30 new entrepreneurs, all currently seeking capital.

Can we design new systems appropriate to the realities of investing in the 21st century? By starting with direct relationships we bypass the intermediation that is taken to an extreme in modern finance. Each individual’s action to take 1% of their money and invest it in these entrepreneurs is paving the path towards a new economy, one based less on extraction and consumption and more on preservation and restoration.

While we use the 99%er side of our brain to protest against the bad 1%, let’s also use the Slow Money side of our brain, and our heart, to roll our sleeves up and begin investing a good 1%.

And maybe, just maybe, we’ll find our way to life after fast money.

Woody Tasch is Chairman of Slow Money, a national 501(c)(3) organization formed to catalyze investment in local food systems. Tasch is author of Inquiries into the Nature of Slow Money: Investing as if Food, Farms and Fertility Mattered. To get involved, start by signing the Slow Money Principles at: http://slowmoney.org/principles

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Save a Tree! Save a Whale! Save your breath. Today’s consumer is too socially savvy to be impressed by companies who simply write a check to a cause whose mission has no affiliation with their brand’s position or offset to their impact on society. Consumers want companies to make thoughtful choices in determining where their donations are directed and furthermore, they want to have a say in the matter. Does your company’s philanthropic giving align with your overall strategic goals?

Strategic Philanthropy is a powerful way to connect with your customers and your community and to create a positive association with your brand in a relevant way.A recent Harvard Business Review article spotlighting smart philanthropy highlighted Nike, Intel, and Goldman Sachs for their integrated and large-scale approaches to corporate philanthropy – each of which were different from each other but relevant to their respective organization’s mission.

Nike’s Girl Effect stems from their core belief in the power of human potential; Goldman Sachs 10,000 Women and 10,000 small business programs provide training and funding to individuals around the world in depressed economies to start and maintain small businesses; and the Intel Teach program serves to measure Intel’s success in training 8 million teachers in 60 countries.

How can your organization make an impact on both your community and your bottom line using smart philanthropy?

Relevant Selections

A vital aspect to smart philanthropy lies in choosing which organizations to support based on the core strengths of your business or based on the industry you are in. When a company in the electronic industry sponsors a service dog training center, it is certainly magnanimous but not relevant to the electronics industry. Furthermore, it doesn’t create a positive association with their product.The most effective corporate philanthropy will strengthen your business and will support the community.

One example is Moody’s, the rating agency, who sponsors the annual “Moody’s Math Challenge” for high school students to prove their aptitude for quantitative analysis. They award scholarships and internships for the school to put these skills to work. The Moody’s Foundation wants students to study math and economics so that they can work in financial services and that is exactly what their contest promotes. How does the destination for your donations align with your company’s purposes?

Board Placement

Making contributions to relevant organizations sets the tone for smart philanthropy but you can take it a step further by engaging with those as members of the board. According to a recent Fast Company article, if you aren’t, you are “missing out on a number of valuable opportunities, including: government and community relations, economic development, leadership development, and effective stewardship of your costly grant-making.” Serving on a non-profit board also allows your executives to be trained on being effective board members and potential board leaders. The idea is an all around win for you, the non-profit, and the community.

Engaging Your Customer

You’ve heard the old adage: two heads are better than one? Well imagine what could be done if you had access to all of your customers’ heads. Many companies originally engage in corporate philanthropy for the purpose of creating goodwill with customers. These days it is about engaging your customers.

This goes beyond inviting them to participate in a community service project.Companies like Global Giving can help with crowdsourcing tools that help connect companies with donors in need. Beth Kanter of the Huffington Post identified crowdsourcing as “creating collective knowledge or wisdom, crowd creation, crowd voting, and crowd funding.” Crowdsourcing is an opportunity for you to bring your customer to the table and find out what they think is the most relevant way for you to give back. Have you opened the dialogue with you customers about corporate philanthropy?

These are only three ways that companies can improve their impact through corporate philanthropy. The more innovative you get and the more customized you can make a program, the more likely you are to be successful at executing that program. International Philanthropy Day is February 28, 2011 led by the Committee Encouraging Corporate Philanthropy (CECP). How will you, your company, and your customers celebrate?

Emily Cangie contributed to this article.

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