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by Megan Yarnall

When I was growing up, my exposure to video games was limited, thanks to my mother. She didn’t want her kids to be influenced by the violent behavior and gore often depicted – and acted out – on the screen. Studies show that children are influenced by what they see on the screen, and at that time the influence was believed to be largely negative.

However, it’s been shown that games can have a positive influence: according to Jane McGonigal in an article from the Huffington Post, when players can “the best version of themselves” in a game, they set high aspirations and are confident within the game, and this “can trickle into our real lives.” Kids who played Rock Band and Guitar Hero, says McGonigal, expressed more interest in music and learning how to play instruments outside of the game as well. And if this is true for music, why not recycling?

Green games such as LogiCity, The Climate Change Game, CEO2- Climate Business, and Plan It Green are all examples of video gaming for good. These games teach players how to manage the environment and business to effectively take care of the planet and consider how our actions affect the health of the Earth. TerraCycle’s own Trash Tycoon is taking on the recycling problem.

If someone recycles in a game, and decides what to make with the trash and recyclables they collect, they can think of this off the screen when they are in their kitchen or in the school cafeteria. With Trash Tycoon, for example, when players buy Kraft Cheese food items in the game, and recycled the plastic cheese packaging in the game, the same behavior is more likely to be emulated in daily life. According to McGonigal’s article, kids who played “ ‘pro-social’ games […] are more likely to help friends, family, and neighbors in real-life for a full week after playing the game. Positive behavior in a game can translate into positive behavior in reality.

Embracing these trends and using games in a positive light can be an important tool in encouraging change, especially for kids. By making a game out of recycling and environmental care, kids forget that they’re learning and don’t realize that they’re creating daily and potentially life-long habits thanks to their entertainment.

Not convinced? According to Huffington Post once again, “playing games can prepare us to tackle challenges like curing cancer, ending world hunger, and stopping climate change.” Games can make a difference. Giving people of all ages the chance to experience real-world consequences through a game can give them a sense of the reality of that problem. Let the kids put their hand on that mouse and play away.

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By Lillias MacIntyre, Program Associate, Corporate Partnerships

OK – so you’re part of the ever increasing group of environmentally conscious global citizens trying to make a difference.  I’m sure you’ve found yourself browsing a retailer’s shelves or clicking through Amazon.com in search of a product more sustainable than the one sitting on your shelf at home…But you couldn’t remember if you should avoid PBDE, PFOA or NPEs!  Now, undeterred and armed with your smart phone, you launch the GoodGuide mobile app, and learn you should try and avoid all three chemicals.

GoodGuide helps consumers make better purchasing decisions by ranking product performance on a relative scale using an array of environmental, health and social impact metrics.  And with the recent launch of its “Transparency Toolbar” you can now browse products on Amazon.com and see how they stack up to the competition in areas of interest to you.  Naturally, the moment I learned about these tools I decided to give them a try.

The mobile app allows you to scan or manually input barcodes for product information and is a fun and convenient tool when it works.  With a database of about 120,000 products, you can opt to browse GoodGuide or simply use the scanner when shopping.  Conveniently, when browsing product categories, you’re given a list of “ingredients to watch for.”

The Toolbar is supported on Chrome and Firefox, currently works with Amazon, and will soon be supported by Walmart,SOAPTarget and Google Products.  While helpful when it finds a product from the database, this too has its inconsistencies.  For example, a search for “Avalon Organics Biotin B-Complex Thickening Shampoo” on GoodGuide.com, Amazon.com, and the mobile application produced an overall product rating of 6.2 on the first; a non product-specific 5.2 on the toolbar; and a 6.2 overall rating on the app.  Additionally, when clicking through for the “Full Rating” from the Toolbar, I was taken to a page with partial data and no overall rating.  It seems that in this case, the first Toolbar rating of 5.2 draws on overall company data (Avalon Natural Products).

Information on GoodGuide’s ratings and methodologies can be found on the website, but in general, data is acquired from many sources including scientific institutions, government agencies, NGOs, media outlets and corporations themselves.

That said, the next time you’re wandering the isles of your favorite retailer or searching for a great deal on Amazon.com, keep these tools in mind, because despite their kinks – you’re on a more enlightened path with GoodGuide.

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by Megan Yarnall

Going green, or being green, has often been associated with expensive organic or eco-friendly products, lifestyle and habit changes, and limited luxury. But going green at home and in the workplace doesn’t have to break the bank.

Many tips that families use to stay green around the house and save money – such as turning off the lights when a room is empty – can be applied to the office as well.  This can lead to happier employees, reduced costs and of course a smaller carbon footprint.

Example of how we re-use objects in our office every day

First, a few things that can be done every day, with contribution from everyone in the office:

Tip #1 Limited printing. Most things don’t really need to be printed out in hard copy. And if they do need to be printed, you can re-use paper and print double-sided. When you’re done with it, stick in the recycling bin.

How we do this? Just the way it sounds! We print double-sided, or reuse paper when we can. We also only print when we need to, and do most things by email. Afterwards, we’re TerraCycle. So you better believe we recycle.

Example of how we re-use objects in our office every day

Tip #2 Turn electronics off. If a room is empty, turn the lights off. If a bathroom is empty, turn the lights off. If a computer is not being used, especially overnight or over the weekend, turn it off.

How we do this? Just the way it sounds! We turn our computers off at night, and turn the lights off when we don’t need them.  Power strips at each desk make it really easy to make sure monitors etc are not “leeching” overnight.

Tip #3 Reusable flatware. Most offices have small kitchens. Install an energy efficient dishwasher, and provide reusable flatware for employees. This will cut down on paper plates and plastic silverware being thrown away constantly.

How we do it? Here at TerraCycle, we also have an employee lunch program, in which lunch is served every day. This cuts down on takeout trash.

Tip #4 Mugs and reusable cups for guests. As opposed to offering a guest a bottle of water, offer a glass of water. Instead of offering coffee in a Styrofoam cup, have a clean mug handy.

How we do it? When we have someone in for an interview, or a business meeting, we use real glasses when we offer them water. The water comes from our cooler, which is hooked up to the city water, not shipped in.

Tip #5 Limit travel. Instead of traveling to a meeting, employ an application like Skype or GoToMeeting. Share screens, talk face-to-face, include as many people as you need – and don’t spend as much or leave so much of a carbon footprint.

How we do it? TerraCycle has offices in 15 different countries, with which there are meetings and calls a few times a week – via Skype.

Tip #6 Create a ride board to encourage employees to carpool, and help facilitate it to make it easy for them. Display who is coming and going, and locations and times.

How we do it? Some TerraCycle employees take the train down from New York, rather than driving separately, and when they arrive in the morning, one person picks all of them up. This cuts down on people driving from a far, and on people being picked up separately or taking separate cabs to the office.

Tip #7Make things from waste. Instead of buying new pen holders, make them out of recycled bottles or old mugs. Don’t buy new

Example of how we re-use objects in our office every day

furniture; buy used.

How we do it? TerraCycle’s office is made from waste from floor to ceiling – literally. The carpet is made of remnants, the desk are old doors and the walls are bottle, vinyl record etc.

There are other lengthier, more expensive projects (that will pay off in the long run!) that offices can investigate and institute in order to go green. While some of the upfront costs may be pricey, the money saved on energy bills in the end can make the investments just that – investments, rather than just costs.

Installing solar panels on the rooftop cuts down on electricity bills (eventually, you may have none!) as well as offering a source of clean energy for your office.

A green roof – which is essentially a yard and/or garden on top of your roof – helps insulate the building during the winter and keep temperatures down in the summer as it shields the building from the sun. (It also gives employees a neat place to take a break and eat lunch during the beautiful days!)

Many truly green moves that are more costly will pay off in the end anyway, but if you’re not ready to invest quite yet, the smaller green moves can make a difference in the meantime!

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by Megan Yarnall

I recently read an article that claimed our steps to going green, as a country and as a world, have not been as scalable as we imagine. A consumer can’t see the carbon footprint they leave, and this makes it challenging for them to realize how much of a difference they are actually making in cutting back and cleaning our atmosphere.

Since the affects of a consumer’s efforts are essentially invisible, it is a challenge to both engage consumers and keep them in engaged in the green movement to be more. People are less likely to be adamant for a cause, or willing to make as big a sacrifice for that they can’t see, touch, and feel the effects of directly. Tangibility makes a difference.

It follows logically that to engage consumers, the green movement needs make both the threats and rewards more tangible. Many companies, including TerraCycle partners Capri Sun, Bear Naked, and Clif Bar, rely on consumers to make environmentally friendly choices after they use a product. Instead of simply encouraging consumers to recycle – throw the packaging in a bin and then forget about it forever – they’ve started encouraging upcycling, with which consumers can see their reuse and recycling efforts firsthand.                  

When consumers can see exactly what’s been made with their recycled trash – whether it is a new glass bottle, napkins, a park bench, or a backpack – they become more attached to the issue since it directly relates to them and they can see the effects and results of their efforts. Companies can raise interest by using what is tangible, whereas it’s more difficult to raise awareness and inspire action when results are abstract or unseen. Like the old adage says, “out of sight, out of mind.” This couldn’t be more true, especially when it comes to consumers.

Greenhouse gasses, our destruction of the ozone layer or the disappearing honeybee are examples of environmental issues that for the most part are invisible to the average person. While TerraCycle and other upcycling companies can show consumers what they, the consumer, have brought to fruition, this is a greater obstacle for companies that work on greening the air, the ocean, reducing carbon impact or lessening the addiction to fossil fuels.

In order to make these efforts more impactful, enabling them to reach more consumers and inspire more commitment, outreach needs to start by making these challenges more tangible.  How can we start making problems such as fossil fuel reliance and global warming more real and more visible for the masses?

When TerraCycle started, it made the idea of “organic” more tangible by showing something that was common to everyone: worms anddirt. Grocery store products marked “organic” are more abstract because there still is little education around what organic actually means and no official rating system (save maybe for OMRI and USDA) for labeling products as organic. People still don’t have a good idea of where these items are coming from, or how they’ve been grown, processed or treated. A consumer could gain a greater understanding of “organic” by seeing TerraCycle’s worm poop fertilizer, and their understanding could go from there, moving to the grocery store “organic” label, and further down the line.

Following the same thread, any movement that concerns the health of the planet should start at just that point: the Earth. The Earth is a tangible object that every human can see, feel, and touch. By focusing on a cloud of smoke from a tractor trailer’s exhaust pipe, instead of on invisible gasses in the atmosphere, the environmental effects are brought into the average person’s visibility, making it easier to engage that person. It’s often not that consumers won’t care – they just need to be given a visible reason.

The main focus of the environmental movement is right here at our fingertips, and no socially responsible company should overlook that invaluable tool. In looking to engage consumers and followers in “going green,” visibility and tangibility are the tricks, and it’s easiest to start at the most obvious spot: the Earth itself.  The SPCA, the Red Cross and Feed the Children have used this concept very effectively for years. We all know the heart wrenching commercials featuring abandoned pets or impoverished children or ruined neighborhoods and we all how quickly it inspires us to donate or get involved. The green movement needs to take a similar approach, think locally in regards to the Earth, and not allow consumers to not “See or Hear” the evil our planet faces.

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Photo Credit: http://www.howcast.com ;

By Trey Trenchard

The term “differentiated green” refers to companies who pursue green strategies to go beyond clearing regulatory and negative PR hurdles.  It refers to companies who create green strategies for reasons such as cost savings and creating a larger and more loyal customer base.

The most notable country to not sign the Kyoto Protocol is, as we know, the United States of America.  Despite the size of its economy and the living standard among its citizens, the U.S. has historically been behind its sovereign peers as far as adopting regulations and in turn encouraging its corporations to adopt sustainability strategies. However, on an optimistic note, three of America’s most iconic companies find great value in pursuing comprehensive green strategies.  At least to them, “differentiated green” is real, valuable, and achievable.

General Electric

From 2004-2008 General Electric’s new Ecomagination program not only reduced its greenhouse gas emissions by 30% but also delivered $100 million in cost savings to the company.  The profitability of Ecomagination did not stop there.  By focusing on green initiatives through this program, the company has made innovating energy-efficient products a core competency.  While often the value of sustainability programs are discussed relative to the bottom line, for GE, the real value has been realized in its top line.  The $100 million cost savings of this period seems minuscule compared to the $17 billion ANNUAL revenue GE generated in new energy-efficient products such as light bulbs, MRIs, and locomotives.

In addition to financial results, GE has leveraged Ecomagination to improve customer retention and brand awareness.  The company recognized that it had an opportunity to boost its brand by educating the public on its commitment to environmental responsibility.  According to Interbrand, “GE Ecomagination is cited as a leading contributor to the 17% rise in GE brand value since its launch in 2005.”

Ford

Ford Motor Company recently rolled out its impressive Ford Focus EV.  It seems that everyone is going after the Electric Vehicle market and it is looking like Ford may have nailed it.  In addition to product development, Ford has also hired in-house climate scientists to set scientific mandates on its production as a whole in an effort to guarantee that the company does not contribute to certain catastrophic climate change metrics.  All this has resulted in a wealth of good publicity for the company and is promising to give Ford a drastic image makeover.  Not only is it acquiring a reputation as a socially conscious organization, but also, perhaps something no one thought it would ever be, an environmentally friendly company.

This is the type of marketing magic that cannot be bought with expensive advertising or a massive PR campaign.  Ford saw the future and decided to make the real changes earning them praise from even some of their toughest critics in the grass-roots environmental blogosphere and from formerly skeptical consumers who may even be converted into brand evangelists.

Nike

Nike recently produced jerseys for world cup teams made of plastic bottles found in landfills in Taiwan and Japan.  Nike’s focus on repurposing started in 1993, by reusing materials from old shoes to produce basketball courts and track surfaces.  Since their first decision to “go green” in 1993, Nike has been an early adopter of numerous sustainable strategies.  It has taken a serious stance on selling recyclable components, reducing waste, and reusing byproducts like rubber or plastic to create new products.  This has resulted not only in cost savings but in a wave of positive PR.

Its financial results are also staggering.   In the last 10 years, Nike’s stock price has increased 216%, and year to date, has increased 31%, relative to the S&P 500’s 4% decrease and 19% increase respectively.

* * *

As a business owner, American or otherwise, are you missing out on an opportunity for growth and brand equity?  As discussed above, cost reduction is now only part of the equation.  If embracing green leads to top line growth, there is no time like the present, especially in the United States.  We are on the cusp of another commercial revolution.  The advent of electricity caused a revolution that built GE.  The advent of the automobile did the same for Ford.  The wellness revolution that started in the 1970s opened the door for Nike.  Most recently, the technology revolution has created some of the largest market cap companies in the world.

The green revolution is just starting and there is plenty of market-share up for grabs.  The United States has historically been known as a great innovator and has led the pack in many of these revolutions.  If US companies actively embrace sustainability, they stand to see great profitability from this global movement.  If your business embraces it, so can you.

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